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I wanted to look at second-hand goods, specifically clothing from charity shop because charity shops are a big part of my life.
I work very closely with the charity in my local community in Leeds and half of my wardrobe comes from generous donations given to charity shops around Leeds and Manchester!
I think second-hand goods and reusing what we have is the answer to issues around consumerism, cutting down waste and increasing individualism.
The body painting is a technique I've used previous in my 1st Year and it was a way of portraying denim (which was the project title) becoming a part of us as it is used so commonly all around the world.
I wanted to create this theme again but in celebration of letting second-hand goods become a part of us and a part of our every-day lives.
The still images developed into this sort of stop animation that I did make into a fully constructed T.V. advertisement but looking back it's not as successful as I first thought! These stills get the point across though.
I then developed a proposal for a website where people could become a member and share their second-hand purchases, ask for advice on how to up-cycle or simply spread word about second-hand goods trading.
Overall I was happy with the idea and it's something I might re-address but the execution wasn't brilliant and the pictures are a little embarrassing.
